Synthetic audience research

Talk to your audience before you ship.

Build AI personas grounded in your own research. Chat one-on-one or broadcast to a panel. See how every persona is feeling across the topics that matter.

The toolkit

Everything you need to talk to your buyer — without scheduling a single interview.

Personas

Multi-dimensional personas built from your research — demographics, motivations, decision style, lived experience, voice. Grounded in your IP, not the public web.

One-on-one chat

Text-message-style threads with any persona. Streaming responses, full history, persona-specific voice. Insights surface alongside as you go.

Panels

Group personas, broadcast one prompt, watch them respond in parallel. Sequential, Debate, or Consensus Summary — pick the shape that fits the question.

Pulse

Read sentiment across the topics you track. Watch reactions shift as you ship. Per-persona drilldown when something moves.

Workshops → Persona Panel

Build personas from your previous workshops. Keep asking them questions all quarter.

The interviews, focus groups, and workshops you've already paid for don't have to expire. Drop in transcripts, decks, and field notes — Pulse Panel turns them into a living panel you can talk to whenever a question hits, no rescheduling required.

  • Upload research, transcripts, CRM exports — every persona remembers what was actually said in the room.
  • Tag personas (ITDMs, moms, regulars, skeptics) and assemble the right panel for any question, in seconds.
  • Get answers in minutes, not weeks. No scheduling, no honoraria, no re-recruiting.

Q1 panel · 6 personas

From 12 transcripts
  • Karen Mitchell
    Enterprise Transformer
  • David Chen
    Disruptor Builder
  • Mike Donnelly
    Lapsed Loyalist
  • Ashley Rivera
    Busy Mom Loyalist
  • Linda Sullivan
    Senior Value-Hunter
  • Joe DiPalma
    Veteran Patron

Tagged · searchable · always-on

How it works

Three steps. Most teams ship a question by their first afternoon.

01

Build personas

Upload research, transcripts, CRM exports — or seed from the template library. We embed your IP so every reply is grounded in something you actually know.

02

Talk to them

Open a one-on-one thread with a persona, or broadcast to a panel. Pick the mode — independent, debate, or consensus — based on the question.

03

Watch the pulse

Tag topics that matter. Pulse tracks how every persona feels in real time, and Quick Fire turns a single question into a chart in under a minute.

Quick Fire

Yes/no? How often? One question, one chart, sixty seconds.

Fire a question at every persona in your panel. Pulse Panel auto-picks the chart shape that fits, bounces open-ended questions with a rewrite hint, and prints the report co-branded for your client.

Yes / No

Do you work out at Anytime Fitness?

17 responses

  • Yes11 · 65%
  • No6 · 35%
Numeric

How many times a week do you work out?

17 responses · Mean 3.4 · Median 3

  • 1×1
  • 2×2
  • 3×6
  • 4×5
  • 5×2
  • 6×1
Short answer

Which gym do you prefer?

17 responses

  • Anytime Fitness8 · 47%
  • Planet Fitness5 · 29%
  • Local gym3 · 18%
  • Won't say1 · 6%

Bounced — too open-ended

You asked: “What do you think about exercise?”

Try this instead: “Do you exercise at least three times a week?”

Stop guessing. Start asking.

Pulse Panel turns the audience research you already have into a panel you can talk to all day. Bring your IP. Ship better questions.